The Pink and Blue Project

"The Blue Project" Jake and His Blue Things, 2006 (l) "The Pink Project" Dayeun and Her Pink Things, 2007

JeongMee Yoon examines in her work, The Blue and Pink Project, the gender-specific marketing for boys and girls. Color have always been associated with gender for as long as I have known, especially when it comes to a newborn baby or toddlers. It's interesting to consider how color sometimes become a determining factor of how feminine or masculine an individual might be. If say, a man is wearing pink, one might say that he is potentially a homosexual. And if a woman were to omit pink out of her color palette, she must be a tomboy.

Article: http://www.slate.com/blogs/behold/2013/04/09/jeongmee_yoon_the_pink_and_blue_project_examines_the_gender_specific_marketing.html

-Nova