New
York Times,
The
article talks about how fashion shows are sponsored by different companies
because of the high cost of having a show presented at Fashion Week. This leads
to fashion shows displaying not only their design but also the products of the
company sponsoring them. An example in the article was fashion designer Richard
Nicoll created a collection inspired by tinkerbell. This collection was made
because Disney approached Mr Nicoll to collaborate with them, and in turn the
show was sponsored by Disney. This shows how even fashion shows are
reliant to have sponsors to have their work to be shown. In turn, this also
proves the relentless marketing efforts of different companies to be able
integrate their products into different industries.
Link: http://www.nytimes.com/2014/09/18/fashion/the-catwalk-serves-as-a-billboard.html?ref=fashion
kun
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