This is a really interesting story about the brand Madewell. Basically, the article discusses how the authors great grandfather created a company called Madewell. In 2004, JCrew had acquired the original logo design and opened a store with the same name as the author's great grandfather's store. It's an interesting look into what it means to really own something as well as what clothes mean to us. The Madewell clothes the author grew up wearing were sentimental relics of their family's past. The Madewell clothing sold today, is hip and trendy with created sentiment through implied narratives and taking advantage of shared cultural thoughts.
http://www.buzzfeed.com/dannosowitz/how-madewell-bought-and-sold-my-familys-history#150but8
Posted by Briana Lynch
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